Stichting lezen en schrijven

herken de signalen en kijk wat jij kunt doen

ONLINE CAMPAGNE.

“In Nederland hebben 2,5 miljoen mensen moeite met lezen en schrijven. Mensen van wie je het niet direct verwacht en aan wie je het ook niet altijd kunt zien.” In opdracht van Amsterdams bureau The Brand Department maakten wij de social video’s die onderdeel waren van de grotere campagne.

crossmediaal

Korte filmpjes, social media advertenties, abri’s en een radiospot. De campagne is erop gericht om het onderwerp en daardoor bewustwording vooral dichterbij de hoogopgeleide groep Nederlanders brengen.

Winning content

Video afspelen

VAN CAMPAGNE NAAR BEWUSTWORDING.

Het doel van de campagne van Stichting Lezen en Schrijven was de bewustwording van laaggeletterdheid bij een breder publiek te vergroten. Campagne gemist? Bekijk hem hier nog een keer!

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